What is media in the online age?

Convergence.

· Youtube, people are becoming producers of the Media.

· 25% of the total marks for this year.

· Global media.

· Written exam.

· Online age, is it a bad thing for the industries?

· How are the different media changing?

· Will it change how we profit from the media?

· Where is it taking us?

· Set schedule, they were told when they could watch what, no on demand shit.

· Big things (camera buildings) Now there are lap ops and mobile phones

· Web 2.0 (Myspace and Youtube.)

· On demand on the Internet, less time watching TV.

· These days consumers of the media can become producers.